Empowering Indie Beauty Brands to Scale

Fast track supply chain and operations with a pro on the team.

Fractional Operations Lead

Strategic support for end-to-end operational needs.

Streamlined project management processes for new launches.

Analytical forecasting for optimal inventory levels.

New Product Development
Supply & Demand Planning

Attention: Founders and CEOs of Indie Beauty Brands

Spend valuable time on building your vision. Wouldn't you rather focus on growing your brand via innovative R&D, authentic marketing campaigns and impactful sales partnerships instead of worrying about operations? Looking for on-demand flexible solutions to give you peace of mind in your supply chain?

Leverage indieOps Consulting to handle the backend heavy lifting for your supply chain and operations requirements. We specialize in beauty and wellness startups in skincare and haircare. Services range from executive level strategic guidance to roll-up-sleeves execution.

a group of bottles sitting on top of a wooden table
a group of bottles sitting on top of a wooden table

10+

5+

Millions of Dollars in Cost Savings

Years of Corporate CPG Experience

500+

SKU's Managed | Forecasted | Launched

Consulting Services

Expert guidance for scaling beauty and wellness brands with tailored operational solutions.

New Product Development - Don't Sweat the Details
  • Strategic leadership to boost operational efficiencies and growth potential.

  • Financial acumen to achieve cost savings.

  • Industry network to accelerate vetting vendors.

  • Professional maturity to onboard and manage Ops team members.

Supply & Demand Planning - Minimize Risk
  • Project management support to launch new products seamlessly from concept to market.

  • Cross functional collaboration to ensure timelines are met.

  • Primary and Secondary Packaging sourcing.

  • Contract Manufacturer management.

Fractional Operations Lead - Save Time and Money
  • Optimize supply chain for balanced inventory and demand.

  • Detailed sales data analyses on sell-in and sell-thru for increased forecast accuracy.

  • S&OP process for visibility and decision-making.

A well-lit interior of a cosmetics store featuring a wooden display table with vibrant blue and turquoise boxed skincare products. There are promotional signs showcasing skincare items, decorative large glass jars, and an arrangement of white artificial blossoms, creating a luxurious atmosphere. Shelves in the background are filled with various beauty products.
A well-lit interior of a cosmetics store featuring a wooden display table with vibrant blue and turquoise boxed skincare products. There are promotional signs showcasing skincare items, decorative large glass jars, and an arrangement of white artificial blossoms, creating a luxurious atmosphere. Shelves in the background are filled with various beauty products.

About...my journey

I use the word "journey" to describe my professional background because it has not been a straightforward path. My curiosity and drive for new challenges have fueled my career choices. I have worked in both wholesale and retail, and in a variety of industries including fashion accessories, sports nutrition and beauty. But I have always brought a singular mindset to all of my roles - entrepreneurial merchant. I love being in the business of "making and selling goods."

Early on in my career, my interest in health and wellness brought me to 24 Hour Fitness where I developed their private label vitamins and supplements. And later into my career, as a self-professed beauty junkie, I made a conscious decision to pivot to beauty. I landed a job with Rodan + Fields where I was part of the New Product Introductions team, and expanded my operations experience into skincare.

I joined K18 Haircare in its very early days, and headed up supply chain and operations. The brand experienced exponential growth in a short period of time, and was acquired by Unilever in early 2024. I spent 4 years at K18, and successfully steered through the many challenges that came with a high growth startup, including navigating supply chain through COVID! Additional highlights included a 3PL warehouse move, implementing an anti-diversion track and trace program, and building out a small but mighty team.

From my experiences, I know my passion is helping emerging beauty brands scale their operations. I bring an entrepreneurial spirit and curious mind to every project and engagement. And I am excited to be a go-to operational resource, and to support founders and CEOs in their startup journeys.

Stay curious!

Helen Huang, Founder of indieOps Consulting

IndieOps Consulting transformed my brand's supply chain. Their expertise in project management and logistics helped us scale efficiently. Highly recommend their services!

Sarah Lee

An elegant display in a store features an array of beauty products, including body creams and lotions, set on a wooden table. The product packaging is in shades of pink and peach. A decorative vase with bamboo sticks and rose petals is placed among the products. Advertisements for a new limited edition line are visible, with a poster featuring a woman in a flowing dress. Shelves filled with various skincare products line the walls in the background.
An elegant display in a store features an array of beauty products, including body creams and lotions, set on a wooden table. The product packaging is in shades of pink and peach. A decorative vase with bamboo sticks and rose petals is placed among the products. Advertisements for a new limited edition line are visible, with a poster featuring a woman in a flowing dress. Shelves filled with various skincare products line the walls in the background.

★★★★★

A collection of skincare and beauty products laid out on a surface. The items include a sachet labeled 'Love Beauty and Planet' featuring a floral design with pink flowers, a small dropper bottle with a dark cap, a white packet labeled 'Beautycounter Overnight Resurfacing Peel,' and a makeup brush with dark bristles and a metallic handle.
A collection of skincare and beauty products laid out on a surface. The items include a sachet labeled 'Love Beauty and Planet' featuring a floral design with pink flowers, a small dropper bottle with a dark cap, a white packet labeled 'Beautycounter Overnight Resurfacing Peel,' and a makeup brush with dark bristles and a metallic handle.

Gallery

Showcasing our expertise in beauty and wellness consulting projects.

A skincare product labeled 'Beauty Counter' placed in a scalloped white dish, sitting on top of a glossy magazine with fashion imagery. Accompanying accessories include a curved gold chain and large hoop earrings, all set against a white, furry background.
A skincare product labeled 'Beauty Counter' placed in a scalloped white dish, sitting on top of a glossy magazine with fashion imagery. Accompanying accessories include a curved gold chain and large hoop earrings, all set against a white, furry background.
A store shelf filled with various health and wellness products, including lotions, creams, and lip balms. The shelf features brands like Charlotte's Web, Social, Joy, and Green Roads. Products are labeled with prices and organized neatly by brand. The shelf is painted in a light green color, complementing the packaging design of many products.
A store shelf filled with various health and wellness products, including lotions, creams, and lip balms. The shelf features brands like Charlotte's Web, Social, Joy, and Green Roads. Products are labeled with prices and organized neatly by brand. The shelf is painted in a light green color, complementing the packaging design of many products.
An arrangement of skincare or wellness products placed on a light surface, surrounded by natural elements such as leaves and assorted stones. The products include bottles with pump tops, jars, a spray, and a stick, each with minimalist labels in earthy tones. Dried plant material and small colorful pebbles add a rustic and organic touch.
An arrangement of skincare or wellness products placed on a light surface, surrounded by natural elements such as leaves and assorted stones. The products include bottles with pump tops, jars, a spray, and a stick, each with minimalist labels in earthy tones. Dried plant material and small colorful pebbles add a rustic and organic touch.

Get in Touch

We’re here to help you scale your beauty brand. Reach out for personalized consulting solutions today!