About...my journey

I use the word "journey" to describe my professional background because it has not been a straightforward path. My curiosity and drive for new challenges have fueled my career choices. I have worked in both wholesale and retail, and in a variety of industries including fashion accessories, sports nutrition and beauty. But I have always brought a singular mindset to all of my roles - entrepreneurial merchant. I love being in the business of "making and selling goods."

Early on in my career, my interest in health and wellness brought me to 24 Hour Fitness where I developed their private label vitamins and supplements. And later into my career, as a self-professed beauty junkie, I made a conscious decision to pivot to beauty. I landed a job with Rodan + Fields where I was part of the New Product Introductions team, and expanded my operations experience into skincare.

I joined K18 Haircare in its very early days, and headed up supply chain and operations. The brand experienced exponential growth in a short period of time, and was acquired by Unilever in early 2024. I spent 4 years at K18, and successfully steered through the many challenges that came with a high growth startup, including navigating supply chain through COVID! Additional highlights included a 3PL warehouse move, implementing an anti-diversion track and trace program, and building out a small but mighty team.

From my experiences, I know my passion is helping emerging beauty brands scale their operations. I bring an entrepreneurial spirit and curious mind to every project and engagement. And I am excited to be a go-to operational resource, and to support founders and CEOs in their startup journeys.

Stay curious!

Helen Huang, Founder of indieOps Consulting

Empowering Indie Beauty Brands

Your trusted partner in supply chain success.

10+

5+

500+

Years of Corporate CPG Experience

Millions of Dollars in Cost Savings

SKU's Managed | Forecasted | Launched

woman wearing yellow long-sleeved dress under white clouds and blue sky during daytime

IndieOps helped our brand grow and thrive with strategic insights and hands-on support every step.

Emma Scott

An overhead view of a high-end department store showcasing several cosmetic and jewelry counters arranged in an organized grid pattern on a polished wooden floor. Each counter is attended by staff assisting customers, with displays of various luxury goods. There are brown leather chairs placed in the central area, providing a place for rest or consultation.
An overhead view of a high-end department store showcasing several cosmetic and jewelry counters arranged in an organized grid pattern on a polished wooden floor. Each counter is attended by staff assisting customers, with displays of various luxury goods. There are brown leather chairs placed in the central area, providing a place for rest or consultation.

The team’s expertise in supply chains transformed our operations, allowing us to focus on creativity.

James Li

An arrangement of various cosmetic and skincare products displayed, including Clinique makeup remover, an eyeshadow palette, Kiehl's cleanser, vitamin eye mask, a pair of earrings, and several other makeup items. A black and white striped Sephora shopping bag is also present.
An arrangement of various cosmetic and skincare products displayed, including Clinique makeup remover, an eyeshadow palette, Kiehl's cleanser, vitamin eye mask, a pair of earrings, and several other makeup items. A black and white striped Sephora shopping bag is also present.
★★★★★
★★★★★

Empowering Indie Beauty Brands

Your trusted partner in supply chain success.

Various beauty and skincare products are neatly arranged on a white dressing table with a round mirror. The assortment includes perfumes, creams, and boxes, some with recognizable labels. Next to the mirror, a book sits with a decorative item resembling cotton branches in the background.
Various beauty and skincare products are neatly arranged on a white dressing table with a round mirror. The assortment includes perfumes, creams, and boxes, some with recognizable labels. Next to the mirror, a book sits with a decorative item resembling cotton branches in the background.

10+

5+

500+

Years of Corporate CPG Experience

Millions of Dollars in Cost Savings

SKU's Managed | Forecasted | Launched

Gallery

Various beauty and lifestyle items arranged aesthetically on a beige background. The items include a glass bottle with a dropper, an open jar of cream, a compact powder, a white candle, black sunglasses, a lip gloss, and large green leaves placed diagonally.
Various beauty and lifestyle items arranged aesthetically on a beige background. The items include a glass bottle with a dropper, an open jar of cream, a compact powder, a white candle, black sunglasses, a lip gloss, and large green leaves placed diagonally.
Several skin care or cosmetics containers are arranged on a smooth orange surface. There are bottles with gold-accented caps, a jar, a small box-like structure, and a decorative seashell. The design is elegant and minimalist, with a consistent color scheme.
Several skin care or cosmetics containers are arranged on a smooth orange surface. There are bottles with gold-accented caps, a jar, a small box-like structure, and a decorative seashell. The design is elegant and minimalist, with a consistent color scheme.
Three bottles of beauty products with silver accents are arranged on a bright blue background. The labels read 'lift hair' with various product names including shampoo and soin. The overall design is clean and modern.
Three bottles of beauty products with silver accents are arranged on a bright blue background. The labels read 'lift hair' with various product names including shampoo and soin. The overall design is clean and modern.
Hands are holding a small container, possibly of cosmetic or skincare product, surrounded by various glass bottles with liquid, likely oils, and other containers on a table. There's a decorative sign with the words 'be Joy' in the background.
Hands are holding a small container, possibly of cosmetic or skincare product, surrounded by various glass bottles with liquid, likely oils, and other containers on a table. There's a decorative sign with the words 'be Joy' in the background.
A variety of spa and skincare items are arranged aesthetically, including jars of cream, bars of soap, a glass jar filled with honey, and pink salt displayed in a small bowl. Dried herbs and smooth black stones enhance the natural and calming theme.
A variety of spa and skincare items are arranged aesthetically, including jars of cream, bars of soap, a glass jar filled with honey, and pink salt displayed in a small bowl. Dried herbs and smooth black stones enhance the natural and calming theme.
A colorful arrangement featuring skincare products, including bottles labeled 'function of beauty' for shampoo and conditioner. Small boxes for haircare booster shots are also present. The scene is accentuated with vibrant flowers in vases and pastel-colored pom-poms scattered around.
A colorful arrangement featuring skincare products, including bottles labeled 'function of beauty' for shampoo and conditioner. Small boxes for haircare booster shots are also present. The scene is accentuated with vibrant flowers in vases and pastel-colored pom-poms scattered around.

Showcasing our consulting expertise in beauty and wellness.