About...my journey
I use the word "journey" to describe my professional background because it has not been a straightforward path. My curiosity and drive for new challenges have fueled my career choices. I have worked in both wholesale and retail, and in a variety of industries including fashion accessories, sports nutrition and beauty. But I have always brought a singular mindset to all of my roles - entrepreneurial merchant. I love being in the business of "making and selling goods."
Early on in my career, my interest in health and wellness brought me to 24 Hour Fitness where I developed their private label vitamins and supplements. And later into my career, as a self-professed beauty junkie, I made a conscious decision to pivot to beauty. I landed a job with Rodan + Fields where I was part of the New Product Introductions team, and expanded my operations experience into skincare.


I joined K18 Haircare in its very early days, and headed up supply chain and operations. The brand experienced exponential growth in a short period of time, and was acquired by Unilever in early 2024. I spent 4 years at K18, and successfully steered through the many challenges that came with a high growth startup, including navigating supply chain through COVID! Additional highlights included a 3PL warehouse move, implementing an anti-diversion track and trace program, and building out a small but mighty team.
From my experiences, I know my passion is helping emerging beauty brands scale their operations. I bring an entrepreneurial spirit and curious mind to every project and engagement. And I am excited to be a go-to operational resource, and to support founders and CEOs in their startup journeys.
Stay curious!
Helen Huang, Founder of indieOps Consulting
Empowering Indie Beauty Brands
Your trusted partner in supply chain success.


10+
5+
500+
Years of Corporate CPG Experience
Millions of Dollars in Cost Savings
SKU's Managed | Forecasted | Launched
IndieOps helped our brand grow and thrive with strategic insights and hands-on support every step.
Emma Scott
The team’s expertise in supply chains transformed our operations, allowing us to focus on creativity.
James Li
★★★★★
★★★★★
Empowering Indie Beauty Brands
Your trusted partner in supply chain success.
10+
5+
500+
Years of Corporate CPG Experience
Millions of Dollars in Cost Savings
SKU's Managed | Forecasted | Launched
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Showcasing our consulting expertise in beauty and wellness.
Expert supply chain and operations guidance for beauty and wellness brands.
For a free 20 minute consultation, click below to see available dates and times.
Email: info@indieopsconsulting.com
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