About...my journey

I use the word "journey" to describe my professional background because it has not been a straightforward path. My curiosity and drive for new challenges have fueled my career choices. I have worked in both wholesale and retail, and in a variety of industries including fashion accessories, sports nutrition and beauty. But I have always brought a singular mindset to all of my roles - entrepreneurial merchant. I love being in the business of "making and selling goods."

Early on in my career, my interest in health and wellness brought me to 24 Hour Fitness where I developed their private label vitamins and supplements. And later into my career, as a self-professed beauty junkie, I made a conscious decision to pivot to beauty. I landed a job with Rodan + Fields where I was part of the New Product Introductions team, and expanded my operations experience into skincare.

I joined K18 Haircare in its very early days, and headed up supply chain and operations. The brand experienced exponential growth in a short period of time, and was acquired by Unilever in early 2024. I spent 4 years at K18, and successfully steered through the many challenges that came with a high growth startup, including navigating supply chain through COVID! Additional highlights included a 3PL warehouse move, implementing an anti-diversion track and trace program, and building out a small but mighty team.

From my experiences, I know my passion is helping emerging beauty brands scale their operations. I bring an entrepreneurial spirit and curious mind to every project and engagement. And I am excited to be a go-to operational resource, and to support founders and CEOs in their startup journeys.

Stay curious!

Helen Huang, Founder of indieOps Consulting